Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy website .
Building a trustworthy website consists of two components: reputation and security.
Reputation means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products. We’ll get into how you can instill assurance and confidence in your visitors and customers.
Security means providing users with a guarantee that your website is secure. You may know your site is secure, but don’t assume visitors do. Additionally, the recent wave of website security breaches, hacks and lost data means the issue of security is more important than ever to your visitors.
We’ll go through some techniques that you can implement to ensure visitor security. We’ll run through examples from other companies and give you resources to build your own trustworthy website.
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