According to a study performed by Baymard’s Institute, the year 2016 observed an average shopping cart abandonment rate of 69.23%. The global cart abandonment rate for the first quarter of 2017 has been 75.6% and this year’s average cart abandonment rate is forecasted to surpass last year’s numbers.
These statistics have been a cause of concern for well-established eCommerce giants, whereas for startups these figures are acting as their worst nightmare.
But these figures don’t mean E-commerce industry is in a dire state. Analysts believe that an abandoned cart is not always a lost customer but an opportunity to engage a prospect and generate a potential sale.
According to data from SeeWhy, An abandoned shopping cart does not automatically translate to a “lost sale,” since three-fourths of customers who have abandoned carts say they plan to return to the store and make a purchase.
Hence, it is crucial for Online store owners to understand that Shopping cart abandonment is inevitable due to various reasons and if we realize the reasons behind Shopping cart abandonment then it can definitely be contained.